Have you ever heard about the motivational tactic used by 16th century Aztec conqueror Hernando Cortez?
Upon landing on the coast of modern-day Mexico in 1519, he ordered all the ships to be burned before they started their attack.
This was a way to get his guys completely focused and ready to do whatever it took to win.
Retreat was not an option, there was no going home. They were either going to win or die trying.
Imagine what you could do, if you HAD to do it?
There is very little you couldn't accomplish.
What I want you to do right now is completely commit to whatever exercise and fitness goals you have.
Imagine if you had to do a swimsuit photo shoot by summer time. Or you had to run a marathon.
How hard do you think you would work out? How disciplined would your eating be?
When I first started my business I was still working another job. It was my safety net in case things didn't work out.
My business didn't really take off until I quit that job and my business was the only way I could support my family. It was put up or shut up time and I refused to fail. Desperation creates hustle.
Whatever it takes, burn your ship and stop being half in on your goals. If it's something you really want, you will get there.
